Careers

Creative Director

The Creative Director (Packaging) is responsible for the ultimate strategic intent, visual appeal and communicative success of each assigned project. He or she leads a designer/writer team to complete projects, offering guidance and mentoring them through the process. The CD leads concept development and brainstorming sessions, oversees strategic direction, provides and critiques visual and copy solutions, and presents the rationale for their choices effectively. These key leaders inspire and motivate others to help them reach their creative potential. They direct the projects to ensure that they are completed accurately, on time and within budgetary constraints. The CD may either be an active designer or copywriter with marketing savvy. Regardless of his or her specialty, the CD must know how to judge and marry the visual and copy properly for impactful communication.

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